What is WhatsApp Business API?

What is WhatsApp Business API?

      In addition to WhatsApp Messenger, WhatsApp introduced two more models created for businesses in 2018: WhatsApp Business and WhatsApp Business API.

WhatsApp Business is a module that allows small and medium-sized businesses to communicate with their customers in a corporate manner. With WhatsApp Business, you can create a business profile and add your website, email, and business address to your profile. You can automatically answer frequently asked questions and respond to multiple customers simultaneously. Additionally, you can receive statistics to improve your communication. You can start using the WhatsApp Business module by downloading the free application on Android and iPhone. With WhatsApp Business, messages received from customers must be answered from the device where the application is downloaded. You can connect up to four devices to the same WhatsApp Business account. WhatsApp Business offers many features, such as unlimited message receiving and responding, similar to what WhatsApp Business API provides.

How Does WhatsApp Business API Work?

      With WhatsApp Business API integration, you can communicate with your customers without the need for human intervention. When a customer sends a message to the business on WhatsApp, a chatbot automatically responds to the customer based on predefined scenarios. These scenarios are created specifically by your solution provider, taking into account the operations and requirements of your business. For example, responses can be provided to a customer who has not previously contacted the business regarding signing up and placing their first order. When a customer who has previously contacted the business gets in touch again, the option to inquire about their previous orders can be offered. In other words, WhatsApp Business API chatbots have the ability to track the actions of registered customers and use this information when responding, allowing you to provide personalized communication experiences to your customers. Additionally, you can collect data and perform analyses on customers' shopping habits. Furthermore, WhatsApp Business API chatbots provide meaningful responses to customers' messages based on the established scenarios. When a customer types keywords such as "order" or "shipment tracking," WhatsApp Business API chatbots understand what actions the customers want to perform and provide relevant responses while executing the tasks.

Chatbot Experience

      WhatsApp Business API utilizes natural language processing and dialogue-based artificial intelligence technologies to develop advanced chatbot technology. Chatbots are chat robots capable of engaging in human-like dialogues. As technology progresses, chatbots' ability to engage in human-like dialogues continues to improve. WhatsApp Business API, developed by Facebook using chatbot technology, allows businesses to use chatbots on WhatsApp. With the widespread adoption of chatbot technology, the usage of WhatsApp Business API by businesses has increased and is expected to continue to rise in the future.

How Do You Get Started?

      To integrate WhatsApp Business API, your business needs to have a verified Facebook Business account. With your verified Facebook Business account, you can directly apply for WhatsApp Business API. You will need to provide the server where the messages will be stored. Getting approval through this method can be quite challenging. Instead, you can choose to work with a solution provider. You can get started with just an application. Your solution provider will also assist you in getting your Facebook Business account verified. This method makes it much easier to obtain approval.